Agadir is Morocco's beach, plain and simple, and it does one thing supremely well: reliable Atlantic sun on ten kilometres of clean golden sand, with a modern, easygoing resort city behind it. This is the holiday the imperial cities can't give you — a proper beach to lie on and walk for miles, a flat seafront promenade of hotels, cafes and a marina, big all-inclusive resorts with pools and gardens, and a climate so dependable that the winter here is among the sunniest anywhere within four hours of the UK. It's the easy, low-stress side of Morocco: warm, safe, simple to get around, and just as happy as a straightforward fortnight in the sun as it is a springboard to the surf coast, the valleys and Marrakech beyond.
Every Agadir holiday we sell is one financially protected booking — flights, transfers and hotel together under ATOL licence #11211 — and your ATOL Certificate arrives the instant you confirm, so you can read exactly how your holiday is financially protected before you commit. And every hotel on this page has been inspected in person against our criteria, which along a single beachfront strip matters: the resorts here line up shoulder to shoulder, and only a walk-through tells you which have the true direct beach access, the honest sea view and the standard rooms actually worth having.
I am Thomas Kaplan, Product Manager and Mediterranean specialist at GoToBeach, and I've spent twenty-eight years in European and North African travel, much of it with TUI and Thomas Cook before I joined GoToBeach to build a range I can stand behind. When I inspect the Agadir strip I ignore the show suite and the brochure sunset; I walk the standard rooms you'll actually be given, pace out how far the ‘beachfront’ really is from your towel to the water, and eat in the restaurant on an ordinary night, not a press night. My one test never changes: would I send my own family here, at this price, for this week? If a hotel can't pass it, it doesn't make the page — and when you call, you're speaking to the person who did the walking. You can read more about how I inspect these hotels before you book.
